The Art of the Deal is an autobiography and business strategy book published by Donald Trump in 1987, which contains his business successes and philosophy. This book shows how Trump became a successful real estate developer and entrepreneur, and how his management principles and strategies made him one of the greatest leaders.
Trump emphasizes four important strategies for success in business. The first is setting big goals. He always sets large goals and says that we must continuously challenge ourselves to achieve them. Trump says: "I don’t do it for money. I’ve got enough, much more than I’ll ever need. I do it to do it. I enjoy the challenges." He emphasizes that he does not do it for money, but enjoys the challenges and works toward his goals.
The second strategy is confidence. Trump believes that having confidence is the key to success in business. Through confidence, he gains more opportunities and is not afraid of any challenge. Trump says: "You’ve got to have confidence. Confidence is what makes people follow you. Without confidence, you’ll have a hard time convincing anyone." He explains that with confidence, others will follow us.
The third strategy is meticulous planning. Trump considers it very important to make thorough plans before starting a business. He believes that analyzing the market and planning a strategy ensures success. He always minimizes risks through careful preparation and leads to success. Trump knows that without careful planning and strategy, no big business can be achieved.
The fourth strategy is negotiation skills. Trump is an expert in negotiation. He says that to succeed in negotiation, one must identify the weaknesses of the opponent and use them to their advantage. He explains that negotiation is not just about money or terms, but about overpowering the opponent and securing favorable terms. Trump always wins in negotiations.
Trump reveals his management philosophy through various experiences. He always emphasizes ‘think differently’. Trump did not think like others, and that is why his achievements are different from those of others. He created value through creative thinking and achieved great success in real estate development.
Trump was not afraid of risks. He talks about the relationship between risk and opportunity and believes that the greater the risk taken, the greater the reward. He has the ability to turn risks into opportunities, and as a result, many people wanted to follow his success. His success lies in 'the ability to turn crises into opportunities', which distinguishes him from others.
Trump’s brand symbolizes his success. He turned his name into a brand and created more business opportunities through it. In The Art of the Deal, he explains how he used his name as a marketing tool and how it became a symbol of ‘quality’. Trump's name is now regarded by many as a guarantee of trust and quality.
This book is not only about business but also about leadership in daily life. Trump talks about how to make decisions, communicate with people, and solve problems. He places great value on ‘relationships with others’ and has succeeded in business through these relationships as well.
Finally, Trump wakes up at 6 a.m. every day to start his day. He emphasizes the importance of time management and explains how to manage the day thoroughly. He gives examples of how to maintain focus and increase productivity, and shares his successful daily schedule. His daily life shows the reason for his success.
The Art of the Deal is more than just a business strategy book; it also shows Trump’s life and philosophy. Through this book, readers can learn many important lessons in business, including goal setting, confidence, negotiation skills, and risk management. Trump shows how he succeeded and how he changed the world in his own way.